Trade Shows Archives - Page 3 of 4 - Trade Show Best Practices by PRO Expo

Let’s face it, face-to-face marketing can be a tough racket – it takes nerves forged of steel to jump into

Sponsorship 2.0: The Next Generation of Trade Show Marketing

It never ceases to amaze me how many hats trade show managers have to wear. We can’t just be good

An Infographic published a couple of years ago by SITA , a leading world specialist in air transport communications and information technology,

Hire a “Trade Show” Graphic Designer. Most designers don’t understand trade show graphics. Hire someone who does. Your graphics are

I am excited to be both a media partner and keynote speaker for the Digimarcon Cruise this coming April. I was asked

You’ve just wrapped up your show and it was a huge success: your attendance numbers were up, your attendees gave

After trade shows, email marketing is arguably the most powerful channel for lead generation. Following email best practices is critical

Showcasing a product or service at a trade show can be a valuable investment, but it can also be expensive.

You have spent months preparing for the trade show, getting together all of the brochures and giveaway items, and designing

Trade shows are a big deal, but your visit can be time consuming and expensive. Make sure your budget is

Attending a trade show can be overwhelming for attendees. There are usually more booths to visit than time during the