Thinking Outside the Convention Center

I am excited to be both a media partner and keynote speaker for the Digimarcon Cruise this coming April.  I was asked to assist with running the conference as well, and it really got me thinking about how a cruise as a venue has some things even the most seasoned event manager can miss.

1. Helping your exhibitor:

When it comes to your exhibitor, they have to think a bit differently when it comes to show preparation.  Exhibit graphics and materials have to be on the ship and last minute changes need to take place while you are still in port. If extra materials need to be printed, you probably won’t find a Kinko’s on board.

2. Helping your attendee:

Schedules need to be carefully considered on a cruise.  Your attendee will want to balance education and networking with, well, having fun.  But you can do both. Time at sea is a great time to have lectures, exhibits, and networking activities.

3. Helping your volunteers:

If you think a conference center will have you sprinting, you better believe a ship will put some miles on your tennis shoes too.  You will also have to work around people who are on the ship for vacation only, and have all the time in the world. But being professional and courteous, both on and off the ship, are key, regardless of whether the ship-goer is also an attendee.

See more at: TSNN – Thinking Outside The Convention Center

 

By Lisa Apolinski, a professional speaker, blogger, and digital strategist

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