LinkedIn is the largest professional network with over 250 million members around the world. LinkedIn has created a platform that allows its members to connect with other like-minded professionals to promote their business interests and share and learn ideas.
Event managers can promote their brand and events on LinkedIn and target marketing efforts to their core audience. This is a great tool for sourcing prospects to attend your local or industry-related events. The key factors to successful brand and event promotion on LinkedIn for any event manager is increasing visibility and building relationships.
Build visibility by generating buzz about your organization’s initiatives and events. This can be done by sharing visual content on LinkedIn. Providing visual/multimedia content will help your audience get to know your brand or organization.
There are a variety of approaches that can be utilized:
- posting infographics with images and statistics that are relevant to your target audience
- uploading videos from previous events or promoting upcoming events
- upload presentations via SlideShare that draw the attention of your audience
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