This is the last installment of our 2017 predictions. Have you seen any of our talked about trends in your day to day work already? This week we talk about graphic trends. Getty Images has broke down six visual trends to expect to see in graphics for 2017, many are inspired by social media. Check them out below.
Virtiality is taken from the first person feel found in social media. This trend takes those stories that allow you to be part of someone’s life by looking at their photos a step further. “Rather than looking at an image, we are now in the image. We’re not seeing, but experiencing.”
Bold hues and unconventional pairings make an appearance. “The Color Surge trend highlights the ability for image-makers to liberate themselves from conventional color palettes and the accepted theories of ‘what something should look like.” Instead they can break the standards and create something new.
Unfiltered is a step beyond the look for authenticity, non-conformity and that anti-hero spirit. “The Unfiltered trend illustrates a move toward a documentary aesthetic, where we can expect to see brands harnessing the language of photojournalism to tell more powerful stories.”
This trend stems from the “Female Rising Trend”, but in this particular trend you will see “the emergence of a new type of woman who is ready to reframe the battleground. In images, she is a fighter, a feminist, a phenomenon, more concerned with what she can do than how she should look.”
Global Neighborhood shows diversity and change in a world that is no longer set in a predetermined mold. “The Global neighborhood trend is about embracing this state of flux, as our collective cultural identities will be less about where we are and more about what we believe.”
Images under this heading are about “embracing visuals that are spontaneous and playful and at times uncomfortable.” That spontaneity of catching things in the moment makes the feelings that are evoked by them raw and real.
Information, images and quotes taken from Getty Images Trends Team 2017 Predictions.
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