Exhibitor Tips

The Awakening of a Proactive Trade Show Marketer

At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show program.  They can push back against all the forces of chaos, make good, informed decisions, and significantly improve their company’s trade shows performance.  They can “be the change.”

Before the awakening, the reactive trade show manager focused just getting through the day-to-day hustle of managing the logistics of their trade show booths.  It was all about reacting to requests and emergencies made by other people who perhaps did not see the entire trade show picture – and its greater potential.

Let’s look at how evolving from a reactive to a proactive trade show manager improves decisions and results for all the key aspects of their trade show program.

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