If you have a small business, chances are you’re going to end up promoting your company and selling products at a convention or tradeshow. Whether you sell hard drive duplicators, life coach consulting services or hand-crafted Dungeons and Dragons figurines, there is a convention or tradeshow to help you market your business, make connections and increase sales.
In a world in which we are overwhelmed with online information, the person-to-person conversation that occurs at a tradeshow booth is often enough to get customers to commit to your brand and your product. With seemingly-infinite options, people latch on to products with which they have a personal connection, which means a single tradeshow visit has the potential to help you connect, personally, with hundreds of people and turn them into customers.
Of course, you have to make sure people don’t pass your booth by. To get the maximum number of potential customers and clients to stop by your booth, you need to make your booth awesome.
Here’s what to do:
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