From Darrell Zahorsky, former About.com Guide The secret to creating a high-impact marketing plan is to optimize your limited budget.

By Laura Lake, About.com Guide Oh my, the sky is falling and we are in an economic downturn. It’s on

What You Should Know about Renting vs. Purchasing an Exhibit Consider how many times you will participate in trade shows

When you sit down with your exhibit house or even a furniture rental catalogue, how do you rent your show

What You Should Know about Speaking with Prospective Customers on the Show Floor Your staff should appear comfortable and confident

Is there a negative message within your graphics? Are they clean and crisp, maybe backlighted (a certain eye-catcher). Or did

In the everyday hassle of doing your job and getting ready for a Trade Show simultaneously – things begin (or

Trade shows and events still represent the best and most meaningful way to connect with key customers. According to Exhibit

“If you build it, they will come” is a nice idea, but when it comes to getting attendees into your

No, not Green-colored exhibits.  Green as in sustainable, earth-friendly, recycled, carbon-footprint considered, granola-eating, green.  I’m not sure if the green