Should You Cut Your Marketing Budget During a Recession?

By Laura Lake, About.com Guide

Oh my, the sky is falling and we are in an economic downturn. It’s on the news and it is in the papers. Everywhere I turn we hear of the downward spiral of our economic state. I know what you are thinking; it’s time to cut that marketing budget. Signs of recession are all around us. Let’s start slashing costs and marketing is the first to go. Makes sense, right? No! Let me explain.

Don’t you dare cut your marketing budget. That is one of the first mistakes businesses make during times of economic crisis.

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http://marketing.about.com/od/marketingtipsandadvice/a/mrktrecession.htm