Lessons Learned at Charm School: Speaking with Prospective Customers
What You Should Know about Speaking with Prospective Customers on the Show Floor
- Your staff should appear comfortable and confident and be knowledgeable about your product or service
- Listen attentively
- When possible, take notes and write those notes on a preformatted lead form
- Follow the Golden Rule and treat others as you would like to be treated
You have designed the perfect trade show booth, everything is set up and ready to go, you have assembled your staff, and the first prospective customers are approaching your trade show exhibit. Now what? Your staff must be trained to be assertive, yet not overbearing when engaging the customer. Some managers even hire professional trade show trainers to prepare for the big day. Here are a few common sense tips to think about before you interact with a prospective client.
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