I recently attended the National Association of Convenience Stores (NACS) trade show in Atlanta, GA. This show is huge, covering

When researching a new trade show exhibit, Scott McMurray wanted to decimate the competition. He studied his competitors and identified

We’re considering buying lightweight exhibits to make them more sustainable. Is this a Greener way to go?   Lightweight exhibits

It’s all about creating the customer journey to drive sales, build brand or impact awareness. In this session we will

Nothing catches the eye like a giant, rotating structure – a fact Expotechnik International Holding GmbH & Co. KG discovered

You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade

by Rena Klingenberg Exhibiting in a trade show can involve a major investment of money and time. But the financial

Six months from the Show Decide on show objectives Establish the budget Decide on pre-show promotion vehicles Five months from

Planning ahead will save you time and money on your next setup. More often than not, preventable snags slow down

The main goal of an exhibition stand is to attract and retain visitors. When briefing an exhibition designer or contractor

You’d like to do trade shows better. But you don’t have the time. But what if you could find more