Beyond the Basics of Booth Selling

It’s all about creating the customer journey to drive sales, build brand or impact awareness. In this session we will take booth selling to the next level. We will explore:

Thinking and planning the impact you will make on the customer
Understanding what drives customers to your exhibit
Meeting customer needs
Assuring your objectives and messaging are compatible with the customer’s agenda
Preparing your staff to communicate with a different focus

 

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