Beyond the Basics of Booth Selling
It’s all about creating the customer journey to drive sales, build brand or impact awareness. In this session we will take booth selling to the next level. We will explore:
| • | Thinking and planning the impact you will make on the customer |
| • | Understanding what drives customers to your exhibit |
| • | Meeting customer needs |
| • | Assuring your objectives and messaging are compatible with the customer’s agenda |
| • | Preparing your staff to communicate with a different focus
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