BLOG - Page 11 of 42 - Trade Show Best Practices by PRO Expo

1. Customer experience Customer experience rather than brand loyalty is taking center stage globally. More resources are being channeled than ever

Turning Prospects into Clients on the Trade Show Floor

Let’s face it, face-to-face marketing can be a tough racket – it takes nerves forged of steel to jump into

Event Websites Not so long ago, you could get by with a basic event website that managed to check off

Creative vs Innovative The words “creative” and “innovative” are often used interchangeably in the business world, from startups and established

O.K, O.K., having a year-round mobile app may not be the holy grail to some – but to us app

Show Off the Perfect Visuals When you meet someone for the first time, you have about seven seconds to make a first

It never ceases to amaze me how many hats trade show managers have to wear. We can’t just be good

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable

Lead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations

If you are attending an event and you see Michael Robinson, cyber threat analyst and forensic investigator, walking toward you,

In a series of special reports, the Center for Exhibition Industry Research recently released its latest one – “The Marketing