Customer Feedback: Using Surveys at Trade Shows

What You Should Know about Customer Feedback Surveys

• Conducting Customer Feedback Surveys is a great way to obtain valuable feedback
• Be sure to tailor the questions to the appropriate timeframe: pre-show, show, and post-show
• Conducting surveys and compiling the information is only half the battle

While the trade show is in full swing, you will have some idea about how people are receiving your booth and your company. You will have a rough estimate of traffic through your booth and the quality of your leads. By observing and listen to people, you can gauge their reactions with some degree of accuracy. However, all these methods provide you with only so much information and are limited in scope. A great way to learn more is by conducting Customer Feedback Surveys. These should be done before, during, and after the show.

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