5 Reasons Going Digital Can Help You Be More Green at Your Next Show

In the spirit of Earth Day, I wanted to touch upon how digital/social media can be an effective way to lower your shows carbon footprint. Printed materials have always been the hallmark of doing business when face-to-face at a show, but more times than not, companies print more than is needed. The result, it will be thrown out at the end of the day. The way to remedy this waste of paper would be to have your company starts to convert some of your physical promotions into digital ones. This change would not only allow you to increase your opportunities to be found, but also help the environment in the process.

Below are some reasons and examples why going digital is good for the environment, your business and your show.

1. Less Materials Made – Less Thrown Away

Most booths at a show generally have some type of handout to give attendees and media when they stop by. They can be news releases, brochures, sell/spec sheets or just a flyer, all of which are helpful, but will eventually find their way to the nearest waste basket. By publishing some of this information online, either by emailing a link out to your customers before the show starts or you can take down information of customers/attendees stopping by your booth and followup with them after the show.

Read More Here:

http://www.tsnn.com/news-blogs/5-reasons-going-digital-can-help-you-be-more-green-your-next-show