How to Crush Your Trade Show without Exhibiting

Be a Speaker, or Lead a Workshop, or Host a Demonstration

Obviously, the traditional approach to trade show marketing is to pay your fees, gather your promotional items and head off to setup your booth. Your business’s marketing presence will be based, for the most part, on a 10’ x 10’ slice of relatively expensive event real estate.

Of course, there’s nothing wrong with this approach – it’s what most of us do when the right event rolls around, one that appeals to the right audience for our products or services. But it’s not the only way to do a trade show.

With smart investments and advanced planning, your business can knock it out of the park at your next trade show, without even setting up a booth. It’s not a one-size-fits-all option, but if you’re looking to gather leads in a non-traditional way, you can absolutely get the job done. The key is to be efficient and achieve maximum impact – so that your time spent pounding the event pavement has more than a few lukewarm leads and business cards to show for it. Below are 3 ways you can do that.

Be a Speaker, or Lead a Workshop, or Host a Demonstration

– See more at: TSNN-How to crush your trade show without exhibiting