How to Get the Most ROI from Your Virtual Event
You’ve just nailed it: a flawless hour-long webinar. But, now is not the time to mark the project a success and move on. While the leads are still hot, it’s critical to pounce on the information supplied by the webinar attendees to drive your sales and ensure your ROI.
Sure, a webinar is designed to distribute valuable insight about your products and services, but just as important is obtaining information from customers before and during a webinar. Buried in those nuggets of information are insights into who is interested in your products and services, and sometimes even why.
So, how do you get started with this critical step in the webinar process? First, it might sound obvious, but be courteous and thank your attendees for taking the time to sit through your event. Send an immediate follow-up email, making sure to include the following information:
· Incentive fulfillment: If you promise a certain asset to an attendee as a gift for participating in your webinar, you need to follow through on your promise. This often includes distributing content like white papers or free service trials.
· An archived link to the webinar: Make it easy to access your webinar following the event by providing a link to the archived version. If it won’t be available for a few days or a week, let your attendees know that first as well as when it will be posted online. This will prevent them from having to troll the Web looking for it.
Just as important is thanking those who were registered and didn’t attend. You might send them a message with a sound recording and slides from the presentation, along with a registration link for an upcoming Webinar they might enjoy based on their preference.