Getting Your Event Website Right in 2015

Your website is the main point of entry for a lot of people coming to your event, so it’s important to make sure it is effective as possible.

1.Start with the Domain Name

Despite the hype about SEO, marketers often underestimate the importance of getting the domain name right for their website. Search engines give considerable weight-age to keywords in domain names, so it’s important to ensure that yours has the one or two words that your audience is most likely to associate with your brand. Choose short words which are free of special characters and easy to type on a touch screen keyboard. Choose a root domain that stays the same from year to year, and build new sub directories for each event and year.

2.Focus on Interactive UI/UX

Getting the domain name right is just the beginning. The year 2015 is all about the ‘experience’. Creating an easy navigation and pleasing browsing experience for website visitors will be the key to your success. Whether they are using a high definition desktop monitor or a small touch screen on their mobile phone, your participants should be able to access critical information quickly and easily. Responsive design (where the website containers, images and fonts adjust to match the user’s screen size and resolution) and smart adaptive behavior (where the interactive features provided are spontaneously based on device capabilities) are becoming the norm now. If your website doesn’t function well on devices your users love to use or have access to, then it can significantly hurt your brand’s image with them.

See more at: TSNN – Getting Your Event Website Right in 2015