Obviously, a well-planned and effective trade show booth is important for some success at your event. But that’s just the beginning! After all, the people attending the event will have their own agendas and you’ll need to know how to work with that. Your sales reps need to understand how to work effectively with the attendees of the show, and to do that they need to know a few secrets. Here is a list of possible emotions and moods attendees are probably going through during a show, so you can be prepared to meet them where they are and engage them appropriately.
If their offices are sending them to trade shows, chances are the attendees are influential – and busy! They don’t have time to waste and they’ll want you to get to the point without too much schmoozing. Be polite, of course, but also be concise. If a visitor to your booth feels like you’re just wasting their time, they won’t want to stick around and do business with you.
Like we said, these are busy people, and they’ll have a million details to keep track of. Remember, you’re not the only vendor they will talk to at the show! Do as much as you can right there at the booth to close the deal so that they don’t have to remember all of the details once they get back to the office. Do the work for them so they won’t have to remember to do it themselves.
Convention attendees are surrounded in every direction by vendors who want their business. It’s easy to get overwhelmed and irritable with all that commotion, and when you’re in that frame of mind it’s hard to keep details straight. Remind your sales staff to keep things as simple and straightforward as possible to make it easy on the clients. Make the conversation about their needs and let them steer the conversation.
Read The Rest Of The 5 Here: 5 Different Ways Attendees are Probably Feeling When They Step into Your Booth
By Scott Price –