Planning Content for All Devices

Advancements in CSS3 offer more opportunities for responsive design and audiences are increasingly becoming aware of Web sites that are tailored to their device versus Web sites that are just conforming to a standard that doesn’t suit the device they are using.

When designing a site that responds to all sizes of screens you not only need to think about the technology that makes this happen, but you also especially want to give thought to the content that will appear on each screen.

Squishing content into a tall stack of information may not be the best way to present your content to small screen users.

Examining your Web site analytics to see what content is most viewed and used is worth the while. Try to determine what people want to see first. From there, prioritize your content from top-down, most used to least viewed, so that you can easily decide what content should be added as your screen real estate increases.

For example, if the bulk of users to your Web site are composed of event attendees and exhibitors then the first information displayed to small screen users may be a button for ‘Exhibitor Information’ and a button for ‘Attendee Information’.

Once the user chooses, the next screen will be tailored to their needs rather than using precious real estate talking about attendee registration when an exhibitor is viewing the site. When your Web site is accessed via mobile devices its more important than ever to know what your audiences wants the most out of your Web site.

– See more at: http://techcorner.tsnn.com/content/planning-content-all-devices#sthash.yEWk4jJ3.dpuf