Trade Show and Event Tips

5 steps you should take when exhibiting at your first trade show

Preparing for a trade show can be a challenging experience. From the financial to the logistical, trade shows offer a massive range of benefits for your business but often demand an equally great amount of focus, work and commitment.

If you’ve never exhibited at a trade show before, the entire process of preparing a booth and readying your sales team can seem unbelievably difficult. In this guide, we’ll look at five simple tactics and principles that you can use to make the process of preparing for a trade show more manageable.


Tip 1. Prepare a detailed, itemised and flexible budget in advance

Budgeting for a trade show is a far more involved and demanding process than most business owners and marketers realise. Preparing a detailed, itemised budget is the difference between running a smooth trade show exhibit and dealing with a costly, stressful marketing nightmare.

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