As the Booth Turns

Nothing catches the eye like a giant, rotating structure – a fact Expotechnik International Holding GmbH & Co. KG discovered firsthand at EXHIBITOR2013. The exhibit house wanted to increase booth traffic and present attendees with something few had seen before on the show floor: an exhibit on a turntable. The resulting booth comprised a central, white, 18-foot diameter elevated stage that slowly rotated beneath a circular fabric canopy. The continuously moving platform caught attendees by surprise and gave booth staffers an obvious conversation starter.

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