Augmented Reality – Time to Get on Board

I am so excited about my lecture on augmented reality (AR) at EventTech in Las Vegas. While preparing, I found some data on AR, which provided some great info, but I wanted to take that a bit further, and analyze the ‘so what’.

Smartphone and tablet sales will increase to 1.2 billion this year, with a prediction of over 2 billion by 2015.  Analysis:  AR uses smartphones and tablets as the device medium.  With more smartphones and tablets showing up on your show floor, you have a much larger pool of attendees who can tap into AR.  And if they can tap into that technology, you can bring yet another way of engaging your attendee to your booth.

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http://www.tsnn.com./news-blogs/augmented-reality-time-get-board