How to Use Trade Show Incentives

What You Should Know about Premium Incentives

• Premium incentives can be an effective trade show or event marketing tool when successfully linked to your company or product
• There are thousands of choices in incentive items, and the choices change all the time
• Rely on your exhibit consultant for advice about creative opportunities to use incentives as part of your overall trade show exhibit marketing campaign

Incentives

Whether you use the term incentives, promotional products, or giveaways, the goal is the same. Exhibitors want to capture the interest and attention of attendees at the show AND be remembered after the show.

Everyone loves a freebie, and giveaways are a tried and true method for attracting people to your booth at a trade show. A word of caution however; these items can quickly add up to a significant portion of your budget, so they should be distributed judiciously. Try to keep your expenses for promotional items within five to ten percent of your total budget. There will always be those people who simply case the exhibit halls in search of free stuff. In some cases it is your fellow staffers who will be hunting and gathering, so it is a good idea not to put your promo items out until right before the show is set to open.

Read More Here:

http://www.proexpoexhibits.com/exhibit-design-search/trade-show-tips/giveaways-and-incentives-24/