Gary Shapiro: 10 Ways to Make the Most of a Tradeshow

Investing in a tradeshow is a critical driver of business success, especially for younger companies trying to launch their brands and attract investors, partners and customers. Tradeshows offer unique exposure both to potential customers and to the competition. They should generate leads and solidify relationships for companies of all sizes and at all stages of development—provided businesses know how to prepare for them.

Every year at the International CES, owned and produced by the Consumer Electronics Association, I see firsthand how a tradeshow can help a new company break out, or an existing company expand sales.

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