The average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps!
The majority of attendees indicate that an enjoyable and informative mobile experience is the main factor in their decision to purchase or inquire about a product at an event.
Meanwhile, if you ask the experts, more than 20% of event industry professionals indicate that mobile apps will be the top priority investment for companies attending an event or tradeshow this year.
The takeaway for marketers is crystal clear. If you’re not putting mobile at the top of your event priority list then you might as well forget about events all together!