International Exhibiting: 4 Tips to Keep You on Track
by Terry Campanaro
One of the best things about our industry is that we’re not limited by geography or cultural boundaries. Because each country has its own exhibiting style, rules and practices, it’s important to acquaint yourself and your team with the differences so you don’t go into this process blindly.
During my career, I’ve had the opportunity to manage global brand activations for many clients, and I’ve developed practices that provide the best opportunity for success.
Here are my top four that you need to know if you’re exhibiting internationally:
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