Trade Show and Event Tips

Beyond Buzzwords: Rising Above the Garble Online

Buzzwords—those infamous words and phrases like “paradigm shift,” “long tail” and “game-changer” thought to grab people’s attention—seem to have lost what used to be their key role in marketing, and specifically press release writing. But while buzzwords are still alive in many industries, one should be wary of basing an entire marketing campaign around catchy, heard-that-before industry jargon. The Internet is oversaturated with every buzzword, colloquialism, and verbal circumlocution you’ve heard of (and many you haven’t!), so it is imperative when you write your press release to use them carefully and with purpose.

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