Getting the Most Out of a Trade Show Booth: 22 Tips

The following points about getting the most out of a trade show booth are general and are intended to apply to everything from working a generic folding table at a 50-person SIG (special interest group) event to a custom-built booth at a trade show such as the Consumer Electronics Show in Las Vegas. This list is far from comprehensive, but I did query several event executives to get their insights. If you have ideas to add, please e-mail me or post a comment, and I’ll include them in a follow-up.

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