Low-Budget High-Impact Marketing Plan

From Darrell Zahorsky, former About.com Guide

The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, glossy brochure, or flash-enabled website will quickly erode your budget and derail your marketing plans. Use low-budget marketing to get your message out to your customers on a regular basis, and watch sales revenue grow.

There are several reasons why a low-budget marketing plan is a must for small business in today’s advertising bloated society:

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http://sbinformation.about.com/cs/marketplansample/a/impactplan.htm