Emerging Technology and Marketing Trends Set to Impact Face-to-Face Events in a Big Way
1. Customer experience Customer experience rather than brand loyalty is taking center stage globally. More resources are being channeled than ever
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Trade Show and Event Tips
Turning Prospects into Clients on the Trade Show Floor
Let’s face it, face-to-face marketing can be a tough racket – it takes nerves forged of steel to jump into
Read MoreThe Elements of a Great Event Website
Event Websites Not so long ago, you could get by with a basic event website that managed to check off
Read MoreCreativity and Innovation Aren’t One and the Same in the Trade Show Arena
Creative vs Innovative The words “creative” and “innovative” are often used interchangeably in the business world, from startups and established
Read MoreThe Holy Grail – a Year-round Mobile App!
O.K, O.K., having a year-round mobile app may not be the holy grail to some – but to us app
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3 Artwork Tips
Show Off the Perfect Visuals When you meet someone for the first time, you have about seven seconds to make a first
Read MoreSponsorship 2.0: The Next Generation of Trade Show Marketing
It never ceases to amaze me how many hats trade show managers have to wear. We can’t just be good
Read MoreHow to Profit from Due Diligence on Trade Show Planning and Budgeting
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable
Read More5 Ways to Turn Your Tradeshow Booth into a Lead Magnet
Lead capture is likely one of your company’s main objectives when exhibiting at a trade show. Despite this, some organizations
Read MoreIs Your Event Data Secure?
If you are attending an event and you see Michael Robinson, cyber threat analyst and forensic investigator, walking toward you,
Read MoreCEIR Report: How Do Exhibitors Spend Their Marketing Dollars?
In a series of special reports, the Center for Exhibition Industry Research recently released its latest one – “The Marketing
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