Exhibitor Tips

Truly memorable events don’t just happen — they take planning, organizing, and managing to be successful. Marketing for an event

Trade Show Lead Management According to a study by the Center for Exhibition Industry Research (CEIR), 80 percent of leads

By Drew Hendricks With over 600,000 tons of trash generated annually, trade shows produce the second most amount of waste,

Exceeding flavor-of-the-month status, tablets have turned into an essential item on exhibitors’ tool belts and, in effect, are changing the

The best way to track ROI is using this formula: (Gross Profit – Marketing Expenses) / Marketing Expenses For instance,

Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for

“If you build it, they will come” is a nice idea, but when it comes to getting attendees into your

SOUTHBURY, CT–(Marketwire – Sep 26, 2012) – One effective way of increasing brand awareness for companies is participating at industry