Planning the look, feel, and concept of your trade show exhibit can be a daunting task, and with increasing creativity

by Rachel Wimberly Something must be in the air because in the past week or so I have received an

Preparing for a trade show can be a challenging experience. From the financial to the logistical, trade shows offer a

Our daily interaction with the world around us involves a number of sensory perceptions including sight, hearing, touch, taste, and

I attended a show recently in Las Vegas and I was amazed with the exhibits on the show floor.  Some,

You’ve reserved a prominent location, prepared your booth, and trained your sales team. Now what? Preparing for a trade show

Unlike most other forms of marketing, exhibiting at a trade show gives businesses the invaluable opportunity to have face-to-face interactions

Taking a proactive  approach that attracts more people to your trade show booth exhibits always a good idea. But you

Trade shows are excellent opportunities to network, promote your company and gather other quality leads. We’ve compiled 50 pieces of advice that

If you’ve ever attended a trade show and walked the exhibit hall aisles, I think you’ll recognize this type of

What You Should Know about Exhibit Planning Start the planning process early and assign someone to handle the schedule Create