Time Line for Pre-Show Promotion
| Six months from the Show |
| Decide on show objectives Establish the budget Decide on pre-show promotion vehicles |
| Five months from the Show |
| Decide on the show theme Select targeted publications for pre-show publicity Content planning for promotions Select list for telemarketing, e-mail and fax broadcasting |
| Four months from the Show |
| Define and plan direct mail options Select and order incentives – promotional products Plan and write your press releases Create telemarketing scripts |
| Three months from the Show |
| Schedule advertising Send ad proofs to publications Target list of editors for press releases and send |
| Two months from the Show |
| Order direct mailing lists Produce direct mail piece |
| One months from the Show |
| Package and send direct mail piece Call editor to arrange interviews Begin e-mail and fax broadcast campaign |