4 Cost-effective Ideas to Promote Business at Exhibitions

Trade shows and exhibitions provide direct quality traffic towards your business while helping you make the right connections. But simply exhibiting a booth is not enough. In order to have a successful event, you also need to attract the interest of your visitors. Ensuring that you have an attractive booth is important but it always pays to give away freebies like conference badge holders to win over new customers. Conference badge holders are low-cost gifts that can boost the presence of your brand at any exhibition.

The following ideas will help you successfully promote your business at a trade show:

Pre-Event Promotion with Social Media

Promote your presence at the exhibition well in advance on social marketing sites like Facebook, Twitter and LinkedIn. This will help you build a rapport with potential clients and ensure a good number of visitors for your booth. You can also upload customized banners displaying your booth number and the date of the event. If you are introducing a new line of products, opt for sites like LinkedIn to send out personal invites to existing business clients. On Facebook, create a group and send out invites to hundreds of people and offer personalized trade show lanyards to the first 50 visitors. When you give away trade show lanyards imprinted with your logo, the product will provide utility to the user and free advertising for your brand.

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