Ten Trade Show Exhibit Best Practices
Pick an offbeat show. Sometimes an unrelated show to your target market can be the best exposure opportunity. Nordic Track had huge success not at fitness shows, but at dental trade shows. Choose unrelated shows, and stand out, making sure the demographics are correct.
Avoid trade show company hype.Companies running the show may over-hype their event. Talk to the businesses who have attended several trade shows. Use this information to guide your trade show exhibit attendance decision.
Never exhibit at a new trade show.New trade shows are untested venues. Small businesses have limited time and money to experiment on unknowns. Save your cash for the regular, proven shows in your industry.
Focus on quality. Invest in shows that reach the key decision-makers of your target market.
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