Simple Rules for Improved Email Subject Lines

Online communication plays a crucial part in your marketing efforts and sizable piece of this consists of email messages. I was reminded of the importance of how these emails are designed by a recent article on http://www.business2community.com that highlighted 25 interesting email statistics.

The statistics that stood out for me included:

• 64% of people say they open an email because of the subject line.

• Subject lines with 30 or fewer characters performed above average in opens and clicks.

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