Exhibiting broad: 5 tips on how to do it well

Breaking abroad

The economic growth of developing countries has seen a huge rise in the number of British businesses dipping their toes in the sometimes daunting waters of overseas business in an attempt to tap into these up and coming markets. When it comes to trying to establish relationships abroad, exhibitions are an extremely effective way to reach prospective B2B clients. Exhibiting abroad however can involve more risks and expense than exhibiting domestically.

The desirable jet-set image that comes with business abroad is an exciting prospect for many. But the difference between coming out as an international business demon and flopping can usually be sourced back to the planning of the event itself. We know that the first show abroad can be stressful and it is not easy to know what to plan for. So before you start looking at hotels and planning your trip to the Burj Khalifa on your day off, here are a few tips on what to consider: