The Future of Bluetooth Low Energy (BLE) Technology

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Roger Lewis

Roger Lewis, Executive Vice President, Sales & Marketing, Alliance Tech,  is a well-known and respected speaker and blogger in the world of event technology with over 20 years of related event measurement and technology experience.

In my last blog about Near Field Communications(NFC) I mentioned that the industry is watching to see if Apple will throw its weight behind NFC or Bluetooth^® Low Energy (BLE) technology.

Bluetooth Smart, and iBeacon™ all refer to Bluetooth low energy wireless technology.  It consumes only a fraction of the power of classic Bluetooth radios, expanding wireless to devices like watches, toys, gaming devices, and more. Plus, they could go as long as a year on one charge!

Of course, for event marketers, the goal is to increase engagement and drive ROI.  Sensor beacons, small BLE hardware devices, can send push notifications to mobile devices nearby. Using beacons, trade show marketers can push messaging directly to prospects. It can be utilized to attract attendees to your booth or to let them know about imminent events like a presentation or flash gathering.

Read More Here:

http://www.tsnn.com/news-blogs/future-bluetooth-low-energy-ble-technology