How Sponsorship’s Add Value to Your Event

Help Your Exhibitors Get Their Brand Message and Story “Heard”

Sponsorship’s have a direct and long-lasting positive effect on a company’s brand awareness and strategy. By offering the advantage of a sponsorship opportunity within the life cycle of your event, you are offering your exhibitors the ability to boost their company’s name recognition and exposure to their target audience: their current and future customers. An exhibitor’s sponsorship also broadens awareness of your event within new communities, such as the customer base of the sponsoring company.

Your event’s website and communication materials emailed to attendees provide multiple opportunities for registrants to see sponsorship information and click to learn more about the sponsoring company. As your event’s website traffic and registration increase in the months leading up to the event, the sponsorship achieves a broader reach. Onsite, sponsorships bring your exhibitor’s brand to the forefront of attendees’ attention.

How to begin:

• Move beyond the basics of sponsorships. Offer more than just signage.
• Highlight benefits to your exhibitors, not just the elements of the sponsorship. Focus on your exhibitors’ needs and offer solutions.

– See more at: TSNN-Sponsorship’s Add Value