4 Tips to Connecting With Your Trade Show Audience

The Art of Connecting

We’ve all been to trade shows where exhibitors try to outdo each with the biggest booth and the most state-of-the-art gadgets to draw in a crowd. As much attention as these display systems receive, sometimes it is smaller, more intimate and personal settings that attendees will remember over how many trinkets and brochures they collected.

Having fancy giveaways and booths do not necessarily mean you will stand out to potential buyers, it just shows you spent more money. Attendees love knowing that they are listened to, that their space is respected, and that they will not be pressured to buy anything. Creating an environment like this for your audience is actually very simple with these ideas.

Think Small

Large trade show displays that are bigger than some houses can actually be pretty overwhelming to attendees, especially when the trade show aisles are lined with exhibits just like this one. It’s easy for anxiety to kick in when surrounded by over-the-top booths like these, so opt for a smaller, more intimate booth instead. Give it a  homey feel by adding a table or two with some chairs where you can comfortably sit down with your potential customers and have a conversation with them.

– See more at: TSNN