8 Tips for Drawing a Crowd at Your Next Trade Show

Crowd Generators

Attendance at trade shows is on the rise, so setting up a booth at one of these events can be a great way to market your business or product. However, it is important to take certain steps to ensure that you are drawing in a large crowd to your event and exhibit. By employing a variety of strategies, you can increase the number of attendees to your booth at your next trade show.

1. Use Pre-Show Marketing Strategies

It is important to build up hype about your trade show in the days and months leading up to the event. Announce your event to potential attendees, and send out an email or letter inviting your customers to stop by your booth. If there is a trade show directory, advertise there and send out personalized invitations to registered attendees to visit your booth. If your company uses radio, print, or television advertisements, in the weeks leading up to the show, you may want to add a note about your upcoming event to further spread the word.

2. Use Social Media

The active use of your social media accounts prior to and during your trade show can attract guests to your booth. Use Twitter to share content along with the trade show hashtag, as this can maximize your exposure to attendees. Introduce your team that will be manning your booth on your Facebook page, and use this platform as a way to get out the message about any special offers, prizes, or deals you might have available during the show.

Read More Here: 8 tips for drawing a crowd