The Holy Grail – a Year-round Mobile App!

O.K, O.K., having a year-round mobile app may not be the holy grail to some – but to us app makers it is music to our ears!  Why?  Because, it gets our app out there and then it is being used all year long.  It’s like writing a song and hearing it on the radio! But no, this blog is not all about us, it’s about you and why it is important to think of your mobile app being used year round.

First, you work so hard building an audience for your mobile app.  Typically, the event drives the app’s initial download.

You plan the content for the event, keep it updated, and schedule promotions for the app all the way up to the event. So why stop there? By planning your content to be updated year round you keep your audience engaged.

And this is a great way to communicate with that audience you built. Start by making a content playbook with a year-long calendar – one that does not stop at the event. Pre-event content can be about speakers, who’s attending, goals for this year, what to look forward to at this year’s event.

Maybe even have a few focuses on certain exhibitors (sponsorship alert!) leading up to the event. Then, after the event is over, add some content about highlights from the event.  Use a survey to gauge audience feedback. Talk about leadership’s goals for the upcoming year.  And before you know it – it is time to begin talking about the upcoming event again.

People always carry their phones with them, so don’t waste an opportunity to use your mobile app as a vehicle to communicate with the audience you built. Make sure you choose a mobile app that is not going to stop working after the event is over. It only takes a little common sense to know that if the front screen of the app is all about content that is happening at the event with pictures, etc. then the app is done when the event is done.

– See more at: TSNN