5 Ways to Turn Your Tradeshow Booth into a Lead Magnet

Lead capture is likely one of your company’s main objectives when exhibiting at a trade show.

Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result.

If you have prepared well in advance and executed your plan during the show, then many of your generated leads will result in sales, or better yet, in decade-plus customers. Here’s five tips to try:

1) Make sure booth staff brings their A-game

Booth staff should be trained with talking points and sales messages and be informed of objectives. For example: to introduce a new product or get new orders for existing products. Booth staff should be able to demo your product – effortlessly. Don’t skimp on numbers. Be realistic about how many people you’ll need to staff your booth at any one time, and don’t forget to factor in shifts and breaks.

2) Set goals

Going into a show you must have written goals. Showing the flag is not a goal. (“We’ve got to be there: all our competitors will be attending, and people will think something is wrong if we don’t show up.”) Acquiring new customers is. Regaining lost customers is a good goal. Retaining current customers is as well. We can apply quantifiable measures to each of these goals, such as sales revenues from new sources over “x” number of months after the show.

– See more at:TSNN