Social Media Tips for Trade Show Success
Like so many other spaces in the business world, today’s trade shows are fueled by social media conversations and the buzz they create. Here’s a look at how you can leverage the power of social across three important but very different channels.
● Create a page—not a personal profile—for your trade show.
● Invite and respond to questions and comments on your posts: This will help create conversation and engagement.
● Green up your show. Post digital copies of your show guides, floor map, schedules, session handouts, exhibitor collateral.
● Stuck for post ideas? Contests, discounted event admissions, behind-the-scenes photos and videos, announcements, interviews with exhibitors, list common exhibitor or attendee mistakes.
● Prior to the trade show, share pins a way to drive traffic to your event’s main website.
● Get more creative and specific with your pinboards: Create boards around different topics with compelling titles like “What Not to Do as an Exhibitor.”
● Create a specific pinboard for photos from the event, and include the same hashtag as you’re using on Facebook and Twitter in the pin descriptions.
– See more at: http://www.tsnn.com/news-blogs/social-media-tips-trade-show-success#sthash.iDK4OcjI.dpuf
