Incorporating On-Site Social Media Into Your Trade Show Exhibit

Are you looking for ways to improve your on-site strategy at your next trade show? Even if you have an outstanding trade show exhibit, with innovative displays that make your product almost jump off the shelf, compelling literature, and giveaways that everyone wants, your company will not get the most out of the show unless booth staffers are prepared to do a good job of selling for your company.

Preparing Your Booth Staffers

After all, that’s why you have people in your booth – to sell. Even if you take no orders on the show floor, there are many sales functions that take place as staffers interact with potential customers. Anyone who works at shows should be aware of company goals for being there. They should participate in pre-show training, should know the products on display, and be prepared to answer basic questions about them. Most importantly, they should exhibit behavior that makes attendees feel welcome in the booth at all times.

What is proper booth etiquette? There are many lists on this topic about not eating, drinking, sitting, talking with booth staffers, and using technology devices. Any of these behaviors can make attendees keep walking past your trade show exhibit.

Perhaps the hardest rule to manage these days is using cell phones or other personal electronic devices while in your trade show booth, as these devices have such an abundant presence in the workplace. It is all too common for people to check their phone in the midst of a business conversation for new emails or text messages. On the show floor, this behavior is irritating and unacceptable … unless it is used correctly.

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