Three Big Takeaways from the #IceBucketChallenge for Digital Marketers

Unless one has been stranded on a remote island somewhere recently, one is sure to have heard about the ALS Ice Bucket Challenge.

The viral campaign has captured the imaginations of millions of people across the globe and some of the numbers being reported are truly mind boggling.

Last week, the ALS Association reported that more than $100 million have been donated by more than 3 million people in just a month through the Challenge.

Facebook reported that 28 million users were talking about the challenge between June 1 and August 17 and that during that time frame, 2.4 million Ice Bucket Challenge videos were shared on its platform.

There has been considerable debate on whether the ice bucket is a good idea or not, the tremendous success from the Challenge has certainly inspired marketers worldwide to analyze the minutest aspects of the campaign strategy.

Here are three key ingredients that we feel were a huge factor in the astronomical triumph of this unusual social campaign:

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