How Trade Shows Help You, Your Department, Your Company and Your Industry

You probably have heard the question many times: “Why exhibit at trade shows?”   And you’ve likely answered the question from the standpoint of how trade shows help your company in the marketplace.  Yet there’s a lot more to it than that.

Here are 4 sets of benefits trade shows offer, at all levels of your professional life:

How Trade Show Helps You:  Whether you are working your trade show booth, attending keynote sessions, or just meeting people in the aisles, trade shows provide a fertile ground for advancing your career.  You learn more about your clients, prospects, competitors, and industry, gaining insights that never would have come to you while sitting at your desk.  You enhance your professional networks. You may even meet the person who will give you your next job.

How Trade Show Helps Your Department: If you’re in sales, you get a pile of leads, talk to clients, strengthen relationships, and get more face time with the same people you’ve been trying to reach for months, even years. If you’re in marketing, your brand is enhanced, better known, and your products get seen by a broad audience.  If you’re in engineering, by working in your tradeshow displays, you get first-hand feedback on your new products.  And if you are in company management, you get to see how your company compares to its peers in the marketplace – and even improve its standing.

How Trade Shows Help Your Company: Trade shows help your company become a player in its market.  It is an efficient way to reach various audiences, including clients, prospects, potential employees, and business partners.  In helping achieve your company’s sales and marketing goals, trade shows provide an essential service to your company’s overall core needs.

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