Just Show Up

Woody Allen gave a very memorable quote to the New York Times in 1977, saying “showing up is 80 percent of life.” This seems to be still true today, where many times the key to a great attendee engagement is the act of being present. So, how can you ‘show up’ at your next trade show?

No distractions: First and foremost is to eliminate distractions when you are working your booth. This includes, but is not limited to, cell phones, drinks/food, laptops and side conversations. Why is this important? It is very difficult to split your focus and have a genuine engagement with your attendee. Also, we live in a world where we have so much competing noise for attention. When you do something as simple as being present, you can stand out with your potential customers.

– See more at: http://www.tsnn.com./news-blogs/just-show#sthash.zFqYGzyL.dpuf