10 Simple Laws to Trade Show Success

You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:

1. Know why you exhibit before you do anything else

Just as intent is an important factor in the law, it’s essential in exhibiting. Too often exhibitors reserve a booth at a show without knowing why they are going in the first place. Without the guiding light of an overriding goal, they can’t shape their exhibit to match their needs, train their staff to aim at a common goal, or even know if they succeeded.

Read More Here:

http://www.tsnn.com/news-blogs/10-simple-laws-trade-show-success