Put Your Event’s Mobile App to Work

Over the last few years, a well-functioning smartphone app has become the primary resource that attendees on the go use to plan ahead for trade shows and conferences.

For busy event organizers too, the event app can be a handy resource for providing exemplary customer service to event participants. Here are some features that can extend the functionality of your mobile solution beyond the basic search and plan features:

1. Notifications

In 2013, the venue of a key event at National Electrical Contractors Association’s annual convention and exposition had to be changed less than a week before the event date due to unforeseen circumstances. The show management used the real-time notifications to alert the attendees about the new location. The ability to send a message directly to the attendees’ smartphones can come in handy for updates related to schedule changes, last-minute reminders and important information.

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